Interzum Cologne boosts trade and inspires professionals for furniture!
interzum is a unique platform for exciting new ideas and innovations
From 16 to 19 May 2017, interzum will be setting new standards and the organizers are already offering numerous services to ensure convenient travel planning and a successful visit to the fair. Every two years, as the leading international fair for the furniture and interior construction industries’ supplying sections, interzum is the highlight of the year. For 2017, the motto is more exhibitors, more space and even more innovation in furniture production and interiors. Approximately 1,600 companies will be presenting their products across 200,000 square meters of exhibition space in 10 halls. It is worth taking a look in the run-up to the event at the services provided by Koelnmesse, in order that visitors and exhibitors can concentrate fully on business at interzum.
One thing is already clear: interzum 2017 is going to be an event of superlatives. More companies, more space, more halls. Many hall spaces were already practically fully booked by December – and with 150 first-time exhibitors (a 10 per cent increase) from Germany and abroad, Cologne will be welcoming more companies for the first time in May than ever before. And, in particular, its international drawing power has increased. The number of globally active companies exhibiting at the event has increased by 36 per cent in comparison to interzum 2015. And over the years, the breadth of target groups has also increased. Alongside the interior design industry, which takes inspiration from interzum for its new collections, the fair also attracts more professionals from other creative industries every year. For designers and architects, interzum has already for some time been a must-attend event.
The division into three segments ensures a clear and comprehensive presentation of the wide spectrum of components for furniture and interiors. Alongside the exhibitors and their innovations, highlights in each segment are the piazzas, that is to say the special exhibition spaces that address current themes in the industry and that – just like a market place in an Italian village – work exceptionally well as a meeting place, for chatting or taking a break now and then.
To ensure that visitors don’t miss any of the event’s highlights, interzum has launched the “Follow The Red Line” visitor guidance system: a red line that this year once again connects Entrance South (50 meters away from the Köln Messe/Deutz Intercity Express railway station) with all of the important stations at the fair. The concept, the name of which is inspired by the interzum logo, leads visitors systematically through all of the trade fair segments, helping them to get an organized overview of everything on show at the event. But a lot of time would need to be set aside to experience the enormous variety offered by interzum, were one to follow the line to the letter. Because even those who spend the entire four trade fair days in the exhibition grounds won’t be able to view every single exhibit.
By the way, early planning is also strongly recommended with regard to arrangements for travel to Cologne. This major city on the Rhine is a popular destination and attracts guests from all over the world to its events. At the same time as interzum 2017, the Ice Hockey World Cup will be underway, so visitors should take care to organize suitable accommodation early. To assist with this, Koelnmesse has set up a convenient service for guests: by visiting the dedicated travel portal at www.interzum.de, visitors can find a wide range of services to help with their travel plans, as well as selected options for accommodation and leisure activities in and around Cologne. Hotels can be booked directly using the portal, as can restaurant reservations. Koelnmesse also helps any guests and exhibitors who need a visa for their visit to Germany: with the visa support service, the required letter of invitation is produced by a Koelnmesse service provider. By offering this help with regard to visiting the event, interzum ensures that the participation in the trade fair by visitors and exhibitors will again be a complete success in 2017.
Distressed and rustic: the veneer trend for 2017
Bad Honnef. Classic looks are on-trend in virtually every sphere of life, and not least for prized wood surfaces that tell stories stretching back decades. But as old wood is often labor-intensive to process and not always cheap either, there is a growing trend today for distressing the best from the tree for an antique look. “Brushed, rough-cut, sandblasted, plane-wave and chopped looks are now on-trend – especially veneers that are individually printed to the customer’s specification,” explains Ursula Geismann of the veneer association Initiative Furnier + Natur (IFN).
Lovers of individual, rustic textured surfaces are spoilt for choice today: the textures available range from knotty oak to historic wood and beam oak in its different color variations, all the way through to knotty spruce, Swiss pine and larch, both with and without knots – there are no limits to what the user, decorator or renovator wants. “The highly attractive surfaces are suitable for every imaginable application in furniture and interior construction,” explains Geismann. Classic, smooth veneers on the other hand are used for furniture surfaces and in interior construction as well, but they are also appearing in car modification packages and in very high-end products such as veneered skis, bags, glasses, kiteboards, bathtubs, book covers, shoe insoles and mouse pads. “Anything you like goes. The immense spectrum of veneer looks makes it hard to decide. But anyone who chooses a unique piece from the best of the tree will enjoy it for many years and decades,” says Geismann.